SureSwatch Paints a Bright Future with Packaging that Gets Noticed

When the world’s largest home improvement specialty retailer requests a product packaging redesign to guarantee shelf space for a new product, it’s easy to say YES first… and then figure out how to meet the new requirements later.

That was the case for True Hue, LLC when The Home Depot® was interested in its SureSwatch® Paintable Clear Film. This one-of-a-kind, paintable, removable film lets consumers visualize paint colors on their walls without leaving messy test patches behind. The Design Edge helped True Hue co-founders Jamie Peltz and Robert Golownia develop eye-catching 12″ x 18″ prototype packaging that included a printed two-sided outer plastic envelope with three product sheets, an instruction sheet and one Primer Decider™ comparison scale. However, to get SureSwatch into The Home Depot, the retailer wanted to sell it for under $1. To meet this price point, the entire prototype package would need to be consolidated into one 9″ x 12″ one-sided sheet.

 

The Design Edge worked with Peltz and Golownia to revamp the packaging into a smaller footprint that would still create the desired image for the product, communicate its benefits and provide product instructions—all on one sheet. True Hue successfully patented and launched SureSwatch in 2013 as a single product sold inside a counter display positioned on The Home Depot paint counters.

The Design Edge later worked with True Hue to develop three different graphic/messaging approaches on the displays, which were tested within several Home Depot markets. Based on consumer appeal, True Hue eventually chose the display that generated the most sales. SureSwatch has sold well and sales continue to increase as product awareness builds through social media, public relations and consumer trade advertising efforts.

“The Design Edge has proven to be the right creative partner, throughout the development of the SureSwatch product itself and the coordination and implementation of additional complementary items as our strategy unfolded,” said co-founder Peltz.

After the success of the initial rollout of the single sheet, The Home Depot asked for a packaged 3-sheet pack. True Hue again asked The Design Edge to help design and produce effective packaging based on consumer insight and to promote the value of the new 3-pack. Proving successful in tests, the 3-pack is now available in all Home Depot stores across the country.

Cross-marketing strategies for the product are on the drawing board and additional products are on the horizon. “Diane at The Design Edge has always been quick to offer creative suggestions and alternatives. She also serves as a great resource in working with existing suppliers, and finding new suppliers to fit our growing needs,” said Peltz. ­

To learn more about True Hue and the SureSwatch product, visit: www.sureswatch.com

The Design Edge is your source for packaging design and prototype development.


Promotional Packaging Drives Home CardPak Messaging

As an agile partner in the paperboard packaging industry, Solon, Ohio-based CardPak® has a long history of developing eco-friendly packaging for some of the biggest names in retail and product manufacturing—including Procter & Gamble, Disney, Wal-Mart, Lowe’s and Target.

While CardPak has excelled at packaging products for other companies, it needed a unique way for its sales team to showcase the CardPak brand and demonstrate a variety of its consumer packaging solutions. CardPak wanted the promotional packaging to feature a range of products, coatings and services, and to provide customers and prospects with key information.

“Brand recognition is a number one priority with CardPak. This promotional piece had to reflect our brand and wow the target audience with several product offerings to promote out-of-the-box thinking and cross-market selling,” said Cheryl Browsky, Marketing Manager, CardPak.

CardPak turned to The Design Edge for creative guidance in developing the corporate branding and graphic image of its promotional materials. Together, we developed a distinctive three-piece promotional package highlighting CardPak’s strength of performance on the outside paperboard sleeve, with a custom engineered pillow pack and blister card inside. The objective was to keep the trio of packaging and messaging simple yet impactful, while also visually supporting CardPak’s commitment to sustainability.

CardPak introduced the new promotional packaging at Pack Expo in Chicago, receiving rave reviews from its sales force and show attendees.

“Our promotional package is creatively designed to generate further discussion, which proved to be very effective at the recent trade show,” said Browsky. “We’ll also use it to further promote CardPak with current customers and prospects, and feature it at upcoming tradeshows throughout the year. Both the construction of it and graphics perfectly demonstrate CardPak’s capabilities.”

View all of Cardpak’s packaging capabilities: www.cardpak.com


Celebrating 25 Years!

We’re excited to celebrate our 25th anniversary. For 25 years, The Design Edge has been creating powerful packaging and creative communication materials for a variety of businesses. Our creative work boosts sales, builds brand awareness, and conveys the beauty, value and benefits of our customer’s products/services.

Thank you to everyone who has partnered with us in our first 25 years.
We invite you to join our celebration by taking advantage of the 25% discount*
voucher below.

If you’re looking to enhance your professional image, help your business grow, or market your products and services, contact us at 216-692-3244 or diane@design-edge.com to get started on your next project.

Start the New Year off right with savings and support from The Design Edge!

 *Up to a $500 value, to be applied to design services only.

Welcome DeCastecker Dental

We welcome DeCastecker Dental Services, Inc. as our new client!
The Design Edge will be orchestrating a full web presence for the the D.D.S website. We are currently in the process of designing a fresh graphic look, implementing a consistent strategy and facilitating their monthly social media marketing and blogging campaign. With ongoing design updates, DeCastecker Dental Services can count on a full promotional presence.
Welcome Aboard D.D.S., and we look forward to working with you and to your future success!
Decastecker Dental Services